Posts Tagged ‘Social Media’


19th Rule of Social Media Optimization

December 14, 2007

For all who are still wondering on Social Media Optimization, yes, I said Social Media Optimization, here is something that I have tried to compile from the blogs and sites of reputed and experience online marketing professionals. We should really appreciate them all for giving their insights and valuable opinions on Social Media Optimization. Authors of these rules: Rohit Bhargava, Jeremiah Owyang, Cameron Olthuis, Loren Baker, and Lee Odden.

  1. Increase your linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
  2. Make tagging and bookmarking easy – Adding content features like quick buttons to “add to” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
  3. Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
  4. Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
  5. Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.
  6. Be a User Resource, even if it doesn’t help you – Add value to users, including outbound links to areas that could help them with their goals and purposes.Deployed corrected, even if you link to competitiors you stand to gain as the communities’ first source of information finding. How will this help SMO? Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevent in search engine results.
  7. Reward helpful and valuable users –Often helpful or popular users will be influencers and champions within your social site, devise ways to elevate them buy promoting their works on the homepage, or develop a rating system.Sometimes a quick email or note in private telling them you appreciate them can go a long way. Some folks have done that to me, and for communities I run, I do that as well. Only do if sincere. Perhaps this is not truly SMO, but it will help to keep the most valuable members of a community closer to your site.
  8. Participate – Join the conversation. Social Media is a two way street, lets not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.
  9. Know how to target your audience – If you don’t even know your target audience you are in trouble. I would love to have everyone using my product too, but you need to be realistic. There is always going to be a certain audience you can appeal to and others that you can’t. So know your appeal and who it is appealing to.
  10. Create content – There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and what boring products you sell, there is always some kind of content that can be created that will work. Whether it is creating widgets, making people laugh, or writing a whitepaper, it can be done. Know what type of content can work for you and create it.
  11. Be real – The community does not reward fakers.While social media optimization is becoming very important you can’t forget about good old SEO either. Google and Yahoo still drive mass amounts of traffic and you can not ignore them. It is all about leveraging new mediums and riding these waves. Even though you might be getting dirt on the white glove you still have to take advantage of these powerful channels.
  12. Don’t forget your roots, be humble: Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.
  13. Don’t be afraid to try new things, stay fresh: Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.
  14. Develop a SMO strategy – define your objectives and set goals. Be fully aware of what your desired outcome is as a result of performing these tactics. Reputation, sales, influence, credibility, charity, traffic/page views, etc.
  15. Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact.According to Hans Peter Brondmo of Plum during the SES San Jose session “Marketing with Social Media“, 1% of those involved with social media are creating content, 10% will enrich that content and 90% will consume it. That’s a lot of influence wielded by content creators and those that reblog and mashup. Think about what you can do to enable content creation as well as the repurposing of that content for what might possibly be the most productive outcome.
  16. Make SMO part of your process and best practices. As with good SEO, SMO tactics should become part of your organization’s best practices.Find ways to incorporate SMO tactics at the “template” level of document creation and as part of information distribution. Minor things like encouraging social bookmarks and rewarding incoming links as a standard practice across the organization can go a long way.Regardless of the media, there is almost always going to be an “organic” and an “advertising” component. Think: SEO and PPC. Consider this session from the recent ad:tech conference in Chicago called “Advertising with Social Media“. It presented some interesting opportunities and challenges for advertisers regarding MySpace, YouTube and other social/consumer generated media. Advertisers recognize the reach of social media, but aren’t quite sure how to take advantage of it.
  17. Don’t be afraid to let go of a message or idea and let others own it.
  18. I won’t call it 18th rule but would like to add to the rule 11. Social Media is not only about a word straight from horse’s mouth but a word from all those who have experienced the subject which is being discussed. So keep your opinion accompanying your experience from which readers could and most importantly for FREE! If you could offer something more than free, it would work like toppings on ice-cream.Need an example for “better than free”? Here you are, allow people to use the information from your site / blog for free and reward them with points for every referral which could be reimbursed by them to avail your product, service etc. Or reward them with something which they could utilize and add value. I hope someone could come up with more creative idea than mine. I just want it to give it a kick start!
  19. Integrated Marketing [Tools]: They can include Blogs, Social Book Marking, Identity Based Interaction, Association Based Interaction, User Initiated Conversation, In Person Interaction, Media, Wikis and Yahoo Answers. And what you can do with these tools is mentioned below:

  • Blogs: Technorati is the popular tool for tagging blogs. Here the blog get popular by the increase in number of blogs linking to it. Generally the blogs are genuine and designed to help people. We can add our comments to others blogs with the link of website. Link to other blogs too.
  • Social Book Marking: There are number of book marking websites and the most popular are, dig, Stumble upon, Furl, Blummy, Ma.gnolia, Blinklist and many more. The information needed here is appropriate title, description and key terms used to tag the links.
  • Identity Based Interaction: These are the places where we can declare our identity to let the people know about us. The information can be taken from About Us page of our website. Examples are: Naymz, Ziki, Claimid, Suprglu and more.
  • Association Based Interaction: This is something related to the medias like Myspace and orkut where we can create our profile and get interacted with the people around.
  • User Initiated Conversation: The places where we can get in conversation with our users. Here they can ask questions and our opportunity to respond them. The best example is Webmasterworld it is a forum other site such as Yahoo Groups, Google Groups, Kaboodle Groups and etc.
  • In Person Conversation: This isthe powerful form of interaction with the customers online. The websites are Meetup, Barcamp, Evite etc.
  • Media: We can share less-polished, more customer-focused exclusive content in communities such as fickr, zooomr, Izimi, Photobucket.
  • Wikis and Yahoo Answers: We can get involved in these places and suggest the appropriate ideas to people related to our websites services.

I can say Social Media is not all this much we are having here…..