CSS Design, Optimization, and Your Website

December 12, 2007

There are many methods of optimizing a website and some of the best methods are ensuring the web pages speed (the page is not overly heavy in file size), content is managed properly, content is relevant, pages are filled with text and links in proper way without spamming Search engine robots.

And the solution for most of the question can be the creation of a website with the help of CSS. Using CSS for your web site is one of the techniques of running effective searching engine optimization campaign. It can generate more traffic for you rather then expensive and time consuming programs such as PPC or banner-ad methods.

In general term Cascading Style Sheet (CSS) is used for fast downloading or easily modifiable pages. But when we look from the SEO/SEM view it really means a lot. For instance:

Important Content: The unique text that you wanted to rank for could be placed at the top of the HTML file.

Ratio of Code to Content: Pages will be lighter in weight by decreasing the code to content ratio. If this is done properly, this can make your site easier and reliable to crawl by indexing the content on the site.

HTML tags: Use of HTML tags which are recognized as the indicator of important content for robots. These HTML tags could be <h1> and other.

Standard HTML tags: From standard HTML tags I mean the tags <ul> and <a>, etc. Can be used for constructing menus which can contains’ the link of other important areas of your web site.

And lot more you can do with CSS for your web site.


Google Weakness (Google Bomb or Link Bomb)

November 23, 2007

Google Bomb or Link Bomb could be better defined as process of manipulating Google’s results. This could be done by placing a link to a web page on several domains.

We can say the keywords are weakness of Google. It could be possible to cheat Google by adding irrelevant words to pages or any other search as such they all displays results on the basis of query terms. And when the user makes query with the key terms that includes some of terms added by us then Google will surely show that page on its SERP. These extra and irrelevant terms can be hidden from the users by so many methods……use your brain and see how it works.

Google trusts the web pages described by the anchor text as such it trusts any link is good from the quality of votes. The best example for this could be “miserable failure”. A number of webmasters put this anchor text Miserable Failure on their websites and placed a link under this text to George Bush’s official web page. That causes the webpage to be shown on the 1st position on Google’s SERP.

We can say search result may include the web page which doesn’t have the query term. And the reason can be understood by the example mentioned in the above paragraph. As such Google find the videos, images, music etc which are nowhere contains text. The concept followed is of anchor text here again.

Still Google is too smart……doesn’t release information about its algorithms or algorithm changes. All the details on making Google bomb can’t be clear. Also they would be having many other strategies for such cases like Google can remove sites don’t follow its webmaster guidelines and includes them when they comply with Google’s guidelines.

Better to do that…..what White Hat Linkbuilding Say…….


How to start with SEO

November 22, 2007

Process of improving quality and traffic of a website through search engines – Search Engine Optimization (SEO). Basically SEO work start with the thought of creation of a website. The thing comes first in mind is content, market, competition and etc. Here I am gonna describe a small process on how to begin with SEO.

The first thing one should go for could be keyword research. The most popular tools Keyword discovery and Word Tracker gives you an approximate report on usage of keywords in previous month. This can help you in determining your domain name, title, URL and content you will put.

Search out the top 3 websites that can give you the best competition with the same keywords you have searched earlier. Determine their marketing strategies before you buy your domain name. You should look up for all things like

  1. What are the things they are considering in order to get traffic?
  2. Where they are getting links from? It can be seen from Marketleap.com or from Google directly with this command “link:www.competitor.com”.
  3. Are they working on blog, article, forum, social bookmarking, etc?

Like wise other things. What to be noticed is that thing which is making them unique?

These were the things you take care of when u started working on a web site. Once the website is completed you have to implement few things they can be as follows:

  1. Title tag: The most important aspect on a web page. Title tags through out the website should be unique. Should focus the keywords you wanted to rank on. One thing should be maintained is the length, it should have maximum of 68 characters. So that search engine will show full title on its result page.
  2. Description tag: It should also be unique with appropriate use of KW. Use 200 characters as maximum so that your main concept will be shown in SERPs. Tags should be created as per pages demand.
  3. Keyword tag: There is no limit for keywords as such but this will be recommended is 20 keywords or less should be used. There will not be any use of too many keywords. They should focus the product or service on each page.
  4. Other tags: You can add other tags too so that you can provide as much information about your website to the robots.

URLs of your website should describe content of the page and short. Word should be separated by hyphens instead of under-score. Hyphens are treated as space by the robots. If your web site is like www.incredible-seo.com, www.incredible-seo.com/index.html, then please combine all these addresses into one and prefer for www.incredible-seo.com by using SEO friendly 301 redirection method. Because all these URLs will be treated as separate by the robots.

Your navigation menu should be SEO friendly, list menu instead of JavaScript and flash as such they are not navigated by robots.

There is lot more you can do for your web site. What you have to do is just generate ideas…..


What is Social Media All about?

November 6, 2007

Social Media is an online tactics where people can share there knowledge, ideas, content, opinions, insights, experiences, perspectives and media as well. The media could be Myspace, Social Tagging sites (delicious, digg etc.), Youtube, Flicker and many more.

Mostly used Social Media are tagging sites. Now question arise could be what are these sites all about and what they do and how do they effects business in order to get traffic?

Social Bookmarking or Tagging could be defined as web based service where the groups of users share their list of bookmarks on www. It is something same as bookmarks you have on your PC’s browser but the difference is you can not access it if you are away from your PC even can’t share it online with other people who are looking for the same. These sites allow you to build your own page with the list of your bookmarks and let other people to visit your page. The subject or category you decide for bookmarking something will acts as a keyword and makes easy for others to grab the particular thing more easily then from Search Engines.

These sites have special pattern of URLs that acts as directories e.g. http://del.icio.us/ when searched for tags you would founds the URL as http://del.icio.us/tags/ there after you wanted to go for food then the URL would be http://del.icio.us/tag/food. So that internet savvy users can grab the desired information simply by typing in URL and most importantly any site can be linked with the same objects anywhere by saving search time. Also the popular bookmarking websites are crawled by robots frequently. So that search engine can deliver accurate results.

These websites have good page rankings means they are in the trust circle of Google. Getting link from such websites means someone trusts you and if more people trust you; more traffic you have as they are having quality traffic. One thing you should know that these websites nowhere shares their page ranks. For a test you can open any of these sites let it be http://del.icio.us/ here you have a number of links posted by other people and look into its source part here you will find an html tag i.e. nofollow tag. You can check other bookmarking sites too.

Users on Social Media websites are well experienced internet user who knows all tit bits of internet and they can easily make out Adsense kind of ads. If you are publishing these kinds of ads then it is just waste of your money and time; as such none from millions of user going to click on that ad. Users here just concern about the news or information. If you are promoting any kind of discount coupon, promotion coupon, etc then again there is no sense of adding such kind of thing here.