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Tree of SEO process – An Overview

December 21, 2007

SEO Process Outline:

  • Plan your web site’s SEO before you create the site.
  • Domain registration using the best and most search keyword / key phrase.
  • Ensure that every page includes text, links and popularity components that will help boost your search engine rankings.
  • Employ other means to market your web site.
  • In addition to SEO, consider paid submission programs, PPC (pay-per-click) advertising, reciprocal links campaigns, and advertising your site on others.
  • Depending on your budget, you might consider advertising through traditional media, such as newspapers, magazines, radio, and television.

Working with Keywords and Keyphrases

  • Research keywords and keyphrases (multi-word phrases) before you create your website.
  • Target keyphrases rather than single keywords.
  • Use longer words and plurals.
  • Focus on a few specific keyphrases for each web page.
  • Create keyphrase-rich text content, especially for your homepage.
  • Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.
  • Using Keywords and Keyphrases in your Markup
  • Include keywords and keyphrases in your site’s information architecture.
  • Use focused keyphrases within each web page’s <title> element.
  • Use your keyphrases within each web page’s <meta description> element.
  • Use your focused keyphrases within the page’s <heading> elements, beginning with the <h1> element.
  • Use your focused keyphrases within link URLs and corresponding title attributes.
  • Use relevant keyphrases within your img element alt attributes.

Being Search Engine-Friendly

  • Avoid the use of splash pages.
  • Balance HTML text and graphics.
  • Create search-engine friendly HTML text navigation and cross-links.
  • Use external CSS and JavaScript whenever possible, to maximize relevance.
    Use structural markup, and separate content from presentation as much as possible.
  • Provide a web site sitemap, and link to it from your homepage as well as all your other web pages.
  • If you use JavaScript links, include <a> element <href> attribute links within them.
  • Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies.
  • Use text alternatives to Flash content.
  • Provide metadata and text alternatives for audio and other rich media files.

Avoiding Being Banned by Search Engines

  • Use genuine SEO methods.
  • Avoid cloaking.
  • Avoid using doorway pages or domain names used for doorways.
  • Avoid stuffing keywords into comment tags or <img> element <alt> attributes.
  • Avoid using JavaScript or <meta-refresh> redirects to try to trick search engines.

Getting Listed

  • Submit your web site to search directories only after initial SEO is complete and content has been finalized.
  • Submit your web site to search directories only after your web site is live and has been tested for broken links.
  • Research each directory or search engine and its categories individually, read each directory or engine’s FAQ, and follow instructions precisely before submitting your web site.
  • Research the best description to use for each search directory before you submit.
    Ensure your unique selling description is also included in your directory description.
  • Write several descriptions of varying lengths to copy/paste into submission forms.
    Ensure your most important keywords are in every description, but avoid keyword stuffing.
  • Consider paid or expedited submissions as a way to have your web site listed more quickly.
  • Submit your homepage to search directories before submitting other web pages.
  • Submit other pages, particularly those on specialized topics, once your homepage is listed.
  • Submit your web site manually to search directories, rather than using automated submission software.
  • Submit your web site to search directories such as Yahoo!, DMOZ, JoeAnt, and Gimpsy.
  • Avoid over-submitting.
  • Use a robots.txt file and the <meta> element <robots> attribute to denote content that you don’t want indexed.

Creating an Ongoing Links Campaign

  • Provide ongoing, link-worthy content.
  • Provide plenty of outbound links to web sites that you recommend.
  • If any URLs change at your web site, be sure to inform those who link to it.

Planning for Ongoing Maintenance

  • If you don’t find your web site listed at a particular directory within four to five weeks, go ahead and resubmit.
  • Contact a directory representative if you don’t find your web site listed at a directory after three submissions.
  • Check your server logs regularly to see how visitors find your web site and adjust your web site accordingly.
  • Add announcements about, and links to, new content from your homepage, to help web site visitors and search crawlers find it.
  • Add new keywords and keyphrases to your SEO strategies when you add new content or make other changes to your site.
  • Consider using analytics software to review keyphrases, search engine rankings, and listings status.
  • Use the results of keyphrase analysis to add to your web site content that visitors seek.
  • Avoid making changes to your site’s SEO tactics for at least three months after you optimize the site and submit it to search directories.
  • Avoid constantly tweaking your web site in an attempt to improve your search engine rankings.
  • Check your link popularity at search engines regularly.
  • Depending on the industry, consider creating a calendar of keywords and keyphrases for future reference.

Last but far from least, utilize Social media and other medias to promote website:

  • Blogging
  • Forum Posting
  • Article Posting
  • Press Release
  • Podcasting
  • Vodcasting (Video Posting)

For further reference on Rules of Social Media Optimization you can look for the previous blogpost at the same place.

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4 comments

  1. “Planning for Ongoing Maintenance” nice one


  2. I like the info. which u provided specially on keyword
    N keyphrases n how to use that in our website while doing SEO.


  3. very informative


  4. Great info…



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