Tree of SEO process – An Overview

December 21, 2007

SEO Process Outline:

  • Plan your web site’s SEO before you create the site.
  • Domain registration using the best and most search keyword / key phrase.
  • Ensure that every page includes text, links and popularity components that will help boost your search engine rankings.
  • Employ other means to market your web site.
  • In addition to SEO, consider paid submission programs, PPC (pay-per-click) advertising, reciprocal links campaigns, and advertising your site on others.
  • Depending on your budget, you might consider advertising through traditional media, such as newspapers, magazines, radio, and television.

Working with Keywords and Keyphrases

  • Research keywords and keyphrases (multi-word phrases) before you create your website.
  • Target keyphrases rather than single keywords.
  • Use longer words and plurals.
  • Focus on a few specific keyphrases for each web page.
  • Create keyphrase-rich text content, especially for your homepage.
  • Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.
  • Using Keywords and Keyphrases in your Markup
  • Include keywords and keyphrases in your site’s information architecture.
  • Use focused keyphrases within each web page’s <title> element.
  • Use your keyphrases within each web page’s <meta description> element.
  • Use your focused keyphrases within the page’s <heading> elements, beginning with the <h1> element.
  • Use your focused keyphrases within link URLs and corresponding title attributes.
  • Use relevant keyphrases within your img element alt attributes.

Being Search Engine-Friendly

  • Avoid the use of splash pages.
  • Balance HTML text and graphics.
  • Create search-engine friendly HTML text navigation and cross-links.
  • Use external CSS and JavaScript whenever possible, to maximize relevance.
    Use structural markup, and separate content from presentation as much as possible.
  • Provide a web site sitemap, and link to it from your homepage as well as all your other web pages.
  • If you use JavaScript links, include <a> element <href> attribute links within them.
  • Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies.
  • Use text alternatives to Flash content.
  • Provide metadata and text alternatives for audio and other rich media files.

Avoiding Being Banned by Search Engines

  • Use genuine SEO methods.
  • Avoid cloaking.
  • Avoid using doorway pages or domain names used for doorways.
  • Avoid stuffing keywords into comment tags or <img> element <alt> attributes.
  • Avoid using JavaScript or <meta-refresh> redirects to try to trick search engines.

Getting Listed

  • Submit your web site to search directories only after initial SEO is complete and content has been finalized.
  • Submit your web site to search directories only after your web site is live and has been tested for broken links.
  • Research each directory or search engine and its categories individually, read each directory or engine’s FAQ, and follow instructions precisely before submitting your web site.
  • Research the best description to use for each search directory before you submit.
    Ensure your unique selling description is also included in your directory description.
  • Write several descriptions of varying lengths to copy/paste into submission forms.
    Ensure your most important keywords are in every description, but avoid keyword stuffing.
  • Consider paid or expedited submissions as a way to have your web site listed more quickly.
  • Submit your homepage to search directories before submitting other web pages.
  • Submit other pages, particularly those on specialized topics, once your homepage is listed.
  • Submit your web site manually to search directories, rather than using automated submission software.
  • Submit your web site to search directories such as Yahoo!, DMOZ, JoeAnt, and Gimpsy.
  • Avoid over-submitting.
  • Use a robots.txt file and the <meta> element <robots> attribute to denote content that you don’t want indexed.

Creating an Ongoing Links Campaign

  • Provide ongoing, link-worthy content.
  • Provide plenty of outbound links to web sites that you recommend.
  • If any URLs change at your web site, be sure to inform those who link to it.

Planning for Ongoing Maintenance

  • If you don’t find your web site listed at a particular directory within four to five weeks, go ahead and resubmit.
  • Contact a directory representative if you don’t find your web site listed at a directory after three submissions.
  • Check your server logs regularly to see how visitors find your web site and adjust your web site accordingly.
  • Add announcements about, and links to, new content from your homepage, to help web site visitors and search crawlers find it.
  • Add new keywords and keyphrases to your SEO strategies when you add new content or make other changes to your site.
  • Consider using analytics software to review keyphrases, search engine rankings, and listings status.
  • Use the results of keyphrase analysis to add to your web site content that visitors seek.
  • Avoid making changes to your site’s SEO tactics for at least three months after you optimize the site and submit it to search directories.
  • Avoid constantly tweaking your web site in an attempt to improve your search engine rankings.
  • Check your link popularity at search engines regularly.
  • Depending on the industry, consider creating a calendar of keywords and keyphrases for future reference.

Last but far from least, utilize Social media and other medias to promote website:

  • Blogging
  • Forum Posting
  • Article Posting
  • Press Release
  • Podcasting
  • Vodcasting (Video Posting)

For further reference on Rules of Social Media Optimization you can look for the previous blogpost at the same place.



  1. “Planning for Ongoing Maintenance” nice one

  2. I like the info. which u provided specially on keyword
    N keyphrases n how to use that in our website while doing SEO.

  3. very informative

  4. Great info…

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