Archive for December, 2007


Digital Millennium Copyright Act (DMCA)

December 26, 2007

What is DMCA all about?

Digital Millennium Copyright Act (DMCA) is an US copyright act which is given to the webmasters or the authors for their dedicated and creative work. In general terms I can say it is a legal document which is used to let know the various parties about Digital Rights Infringements.

You can download the whole PDF document for full guidelines on DMCA from the Library of Congress website; you can also get information on the same from the website Chilling Effect and have a glance on the information provided.

Now look from point of SEOs. We face such kind of issues in day to day life.

What is our main purpose in order to facilitate our clients or the readers and Search Engines as a SEO?

As far as I think one of the best ways is to provide them with something which is quite fresh, informative, and trustworthy and obviously anything that is creative. In SEO content matters a lot and your ideas of utilizing key words in content, Atl texts, Anchor texts, Metas and few other places so that spiders can catch you up.

How and why this creativeness bothers us?

By offering unique, fresh and creative content /concepts we draw all attention of Search Engines and the readers towards our website or blog. Which will further helps the website/ blog to achieve good ranking on Search Engine results.

And suppose all that creativity, freshness and etc. is stolen by someone in a matter of seconds. And once it is stolen, it is not unique anymore. For the content you were ranking on first position now your website/blog may not be there. All your hard work is now enjoyed by some idiots. Don’t you wish to punish these scoundrels?

Firstly get your Website, blog or anything copyrighted, which is quite important for you and you can not see the same for that you have worked a lot is being used by someone else. The procedure is quite simple of getting copyrighted. Whatever you do just have a proof of that with you and further info you can register your material with

From my point of view the best punishment for these crooks is to complain Search engines about this by sending DMCA to them and requesting them to remove their site from their search results.

How to send DMCA to search engines?

Google copyright infringement – Get full information here on how to report DMCA to Google.

Yahoo copyright infringement – Get full information here on how to report DMCA to Yahoo.

Ask copyright infringement – Get full information here on how to report DMCA to Ask.

MSN copyright infringement – Get full information here on how to report DMCA to MSN. But there is no web form or any physical address available on the page, here is the address where the DMCA document should be sent:

Microsoft Corporation/The Microsoft Network
Attn: J.K. Weston
One Microsoft Way
Redmond, WA 98052

Telephone: (425) 703-5529
Fax: (425) 936-7329


Tree of SEO process – An Overview

December 21, 2007

SEO Process Outline:

  • Plan your web site’s SEO before you create the site.
  • Domain registration using the best and most search keyword / key phrase.
  • Ensure that every page includes text, links and popularity components that will help boost your search engine rankings.
  • Employ other means to market your web site.
  • In addition to SEO, consider paid submission programs, PPC (pay-per-click) advertising, reciprocal links campaigns, and advertising your site on others.
  • Depending on your budget, you might consider advertising through traditional media, such as newspapers, magazines, radio, and television.

Working with Keywords and Keyphrases

  • Research keywords and keyphrases (multi-word phrases) before you create your website.
  • Target keyphrases rather than single keywords.
  • Use longer words and plurals.
  • Focus on a few specific keyphrases for each web page.
  • Create keyphrase-rich text content, especially for your homepage.
  • Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.
  • Using Keywords and Keyphrases in your Markup
  • Include keywords and keyphrases in your site’s information architecture.
  • Use focused keyphrases within each web page’s <title> element.
  • Use your keyphrases within each web page’s <meta description> element.
  • Use your focused keyphrases within the page’s <heading> elements, beginning with the <h1> element.
  • Use your focused keyphrases within link URLs and corresponding title attributes.
  • Use relevant keyphrases within your img element alt attributes.

Being Search Engine-Friendly

  • Avoid the use of splash pages.
  • Balance HTML text and graphics.
  • Create search-engine friendly HTML text navigation and cross-links.
  • Use external CSS and JavaScript whenever possible, to maximize relevance.
    Use structural markup, and separate content from presentation as much as possible.
  • Provide a web site sitemap, and link to it from your homepage as well as all your other web pages.
  • If you use JavaScript links, include <a> element <href> attribute links within them.
  • Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies.
  • Use text alternatives to Flash content.
  • Provide metadata and text alternatives for audio and other rich media files.

Avoiding Being Banned by Search Engines

  • Use genuine SEO methods.
  • Avoid cloaking.
  • Avoid using doorway pages or domain names used for doorways.
  • Avoid stuffing keywords into comment tags or <img> element <alt> attributes.
  • Avoid using JavaScript or <meta-refresh> redirects to try to trick search engines.

Getting Listed

  • Submit your web site to search directories only after initial SEO is complete and content has been finalized.
  • Submit your web site to search directories only after your web site is live and has been tested for broken links.
  • Research each directory or search engine and its categories individually, read each directory or engine’s FAQ, and follow instructions precisely before submitting your web site.
  • Research the best description to use for each search directory before you submit.
    Ensure your unique selling description is also included in your directory description.
  • Write several descriptions of varying lengths to copy/paste into submission forms.
    Ensure your most important keywords are in every description, but avoid keyword stuffing.
  • Consider paid or expedited submissions as a way to have your web site listed more quickly.
  • Submit your homepage to search directories before submitting other web pages.
  • Submit other pages, particularly those on specialized topics, once your homepage is listed.
  • Submit your web site manually to search directories, rather than using automated submission software.
  • Submit your web site to search directories such as Yahoo!, DMOZ, JoeAnt, and Gimpsy.
  • Avoid over-submitting.
  • Use a robots.txt file and the <meta> element <robots> attribute to denote content that you don’t want indexed.

Creating an Ongoing Links Campaign

  • Provide ongoing, link-worthy content.
  • Provide plenty of outbound links to web sites that you recommend.
  • If any URLs change at your web site, be sure to inform those who link to it.

Planning for Ongoing Maintenance

  • If you don’t find your web site listed at a particular directory within four to five weeks, go ahead and resubmit.
  • Contact a directory representative if you don’t find your web site listed at a directory after three submissions.
  • Check your server logs regularly to see how visitors find your web site and adjust your web site accordingly.
  • Add announcements about, and links to, new content from your homepage, to help web site visitors and search crawlers find it.
  • Add new keywords and keyphrases to your SEO strategies when you add new content or make other changes to your site.
  • Consider using analytics software to review keyphrases, search engine rankings, and listings status.
  • Use the results of keyphrase analysis to add to your web site content that visitors seek.
  • Avoid making changes to your site’s SEO tactics for at least three months after you optimize the site and submit it to search directories.
  • Avoid constantly tweaking your web site in an attempt to improve your search engine rankings.
  • Check your link popularity at search engines regularly.
  • Depending on the industry, consider creating a calendar of keywords and keyphrases for future reference.

Last but far from least, utilize Social media and other medias to promote website:

  • Blogging
  • Forum Posting
  • Article Posting
  • Press Release
  • Podcasting
  • Vodcasting (Video Posting)

For further reference on Rules of Social Media Optimization you can look for the previous blogpost at the same place.


19th Rule of Social Media Optimization

December 14, 2007

For all who are still wondering on Social Media Optimization, yes, I said Social Media Optimization, here is something that I have tried to compile from the blogs and sites of reputed and experience online marketing professionals. We should really appreciate them all for giving their insights and valuable opinions on Social Media Optimization. Authors of these rules: Rohit Bhargava, Jeremiah Owyang, Cameron Olthuis, Loren Baker, and Lee Odden.

  1. Increase your linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
  2. Make tagging and bookmarking easy – Adding content features like quick buttons to “add to” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
  3. Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
  4. Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
  5. Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.
  6. Be a User Resource, even if it doesn’t help you – Add value to users, including outbound links to areas that could help them with their goals and purposes.Deployed corrected, even if you link to competitiors you stand to gain as the communities’ first source of information finding. How will this help SMO? Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevent in search engine results.
  7. Reward helpful and valuable users –Often helpful or popular users will be influencers and champions within your social site, devise ways to elevate them buy promoting their works on the homepage, or develop a rating system.Sometimes a quick email or note in private telling them you appreciate them can go a long way. Some folks have done that to me, and for communities I run, I do that as well. Only do if sincere. Perhaps this is not truly SMO, but it will help to keep the most valuable members of a community closer to your site.
  8. Participate – Join the conversation. Social Media is a two way street, lets not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.
  9. Know how to target your audience – If you don’t even know your target audience you are in trouble. I would love to have everyone using my product too, but you need to be realistic. There is always going to be a certain audience you can appeal to and others that you can’t. So know your appeal and who it is appealing to.
  10. Create content – There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and what boring products you sell, there is always some kind of content that can be created that will work. Whether it is creating widgets, making people laugh, or writing a whitepaper, it can be done. Know what type of content can work for you and create it.
  11. Be real – The community does not reward fakers.While social media optimization is becoming very important you can’t forget about good old SEO either. Google and Yahoo still drive mass amounts of traffic and you can not ignore them. It is all about leveraging new mediums and riding these waves. Even though you might be getting dirt on the white glove you still have to take advantage of these powerful channels.
  12. Don’t forget your roots, be humble: Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.
  13. Don’t be afraid to try new things, stay fresh: Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.
  14. Develop a SMO strategy – define your objectives and set goals. Be fully aware of what your desired outcome is as a result of performing these tactics. Reputation, sales, influence, credibility, charity, traffic/page views, etc.
  15. Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact.According to Hans Peter Brondmo of Plum during the SES San Jose session “Marketing with Social Media“, 1% of those involved with social media are creating content, 10% will enrich that content and 90% will consume it. That’s a lot of influence wielded by content creators and those that reblog and mashup. Think about what you can do to enable content creation as well as the repurposing of that content for what might possibly be the most productive outcome.
  16. Make SMO part of your process and best practices. As with good SEO, SMO tactics should become part of your organization’s best practices.Find ways to incorporate SMO tactics at the “template” level of document creation and as part of information distribution. Minor things like encouraging social bookmarks and rewarding incoming links as a standard practice across the organization can go a long way.Regardless of the media, there is almost always going to be an “organic” and an “advertising” component. Think: SEO and PPC. Consider this session from the recent ad:tech conference in Chicago called “Advertising with Social Media“. It presented some interesting opportunities and challenges for advertisers regarding MySpace, YouTube and other social/consumer generated media. Advertisers recognize the reach of social media, but aren’t quite sure how to take advantage of it.
  17. Don’t be afraid to let go of a message or idea and let others own it.
  18. I won’t call it 18th rule but would like to add to the rule 11. Social Media is not only about a word straight from horse’s mouth but a word from all those who have experienced the subject which is being discussed. So keep your opinion accompanying your experience from which readers could and most importantly for FREE! If you could offer something more than free, it would work like toppings on ice-cream.Need an example for “better than free”? Here you are, allow people to use the information from your site / blog for free and reward them with points for every referral which could be reimbursed by them to avail your product, service etc. Or reward them with something which they could utilize and add value. I hope someone could come up with more creative idea than mine. I just want it to give it a kick start!
  19. Integrated Marketing [Tools]: They can include Blogs, Social Book Marking, Identity Based Interaction, Association Based Interaction, User Initiated Conversation, In Person Interaction, Media, Wikis and Yahoo Answers. And what you can do with these tools is mentioned below:

  • Blogs: Technorati is the popular tool for tagging blogs. Here the blog get popular by the increase in number of blogs linking to it. Generally the blogs are genuine and designed to help people. We can add our comments to others blogs with the link of website. Link to other blogs too.
  • Social Book Marking: There are number of book marking websites and the most popular are, dig, Stumble upon, Furl, Blummy, Ma.gnolia, Blinklist and many more. The information needed here is appropriate title, description and key terms used to tag the links.
  • Identity Based Interaction: These are the places where we can declare our identity to let the people know about us. The information can be taken from About Us page of our website. Examples are: Naymz, Ziki, Claimid, Suprglu and more.
  • Association Based Interaction: This is something related to the medias like Myspace and orkut where we can create our profile and get interacted with the people around.
  • User Initiated Conversation: The places where we can get in conversation with our users. Here they can ask questions and our opportunity to respond them. The best example is Webmasterworld it is a forum other site such as Yahoo Groups, Google Groups, Kaboodle Groups and etc.
  • In Person Conversation: This isthe powerful form of interaction with the customers online. The websites are Meetup, Barcamp, Evite etc.
  • Media: We can share less-polished, more customer-focused exclusive content in communities such as fickr, zooomr, Izimi, Photobucket.
  • Wikis and Yahoo Answers: We can get involved in these places and suggest the appropriate ideas to people related to our websites services.

I can say Social Media is not all this much we are having here…..


CSS Design, Optimization, and Your Website

December 12, 2007

There are many methods of optimizing a website and some of the best methods are ensuring the web pages speed (the page is not overly heavy in file size), content is managed properly, content is relevant, pages are filled with text and links in proper way without spamming Search engine robots.

And the solution for most of the question can be the creation of a website with the help of CSS. Using CSS for your web site is one of the techniques of running effective searching engine optimization campaign. It can generate more traffic for you rather then expensive and time consuming programs such as PPC or banner-ad methods.

In general term Cascading Style Sheet (CSS) is used for fast downloading or easily modifiable pages. But when we look from the SEO/SEM view it really means a lot. For instance:

Important Content: The unique text that you wanted to rank for could be placed at the top of the HTML file.

Ratio of Code to Content: Pages will be lighter in weight by decreasing the code to content ratio. If this is done properly, this can make your site easier and reliable to crawl by indexing the content on the site.

HTML tags: Use of HTML tags which are recognized as the indicator of important content for robots. These HTML tags could be <h1> and other.

Standard HTML tags: From standard HTML tags I mean the tags <ul> and <a>, etc. Can be used for constructing menus which can contains’ the link of other important areas of your web site.

And lot more you can do with CSS for your web site.