How to start with SEO

November 22, 2007

Process of improving quality and traffic of a website through search engines – Search Engine Optimization (SEO). Basically SEO work start with the thought of creation of a website. The thing comes first in mind is content, market, competition and etc. Here I am gonna describe a small process on how to begin with SEO.

The first thing one should go for could be keyword research. The most popular tools Keyword discovery and Word Tracker gives you an approximate report on usage of keywords in previous month. This can help you in determining your domain name, title, URL and content you will put.

Search out the top 3 websites that can give you the best competition with the same keywords you have searched earlier. Determine their marketing strategies before you buy your domain name. You should look up for all things like

  1. What are the things they are considering in order to get traffic?
  2. Where they are getting links from? It can be seen from Marketleap.com or from Google directly with this command “link:www.competitor.com”.
  3. Are they working on blog, article, forum, social bookmarking, etc?

Like wise other things. What to be noticed is that thing which is making them unique?

These were the things you take care of when u started working on a web site. Once the website is completed you have to implement few things they can be as follows:

  1. Title tag: The most important aspect on a web page. Title tags through out the website should be unique. Should focus the keywords you wanted to rank on. One thing should be maintained is the length, it should have maximum of 68 characters. So that search engine will show full title on its result page.
  2. Description tag: It should also be unique with appropriate use of KW. Use 200 characters as maximum so that your main concept will be shown in SERPs. Tags should be created as per pages demand.
  3. Keyword tag: There is no limit for keywords as such but this will be recommended is 20 keywords or less should be used. There will not be any use of too many keywords. They should focus the product or service on each page.
  4. Other tags: You can add other tags too so that you can provide as much information about your website to the robots.

URLs of your website should describe content of the page and short. Word should be separated by hyphens instead of under-score. Hyphens are treated as space by the robots. If your web site is like www.incredible-seo.com, www.incredible-seo.com/index.html, then please combine all these addresses into one and prefer for www.incredible-seo.com by using SEO friendly 301 redirection method. Because all these URLs will be treated as separate by the robots.

Your navigation menu should be SEO friendly, list menu instead of JavaScript and flash as such they are not navigated by robots.

There is lot more you can do for your web site. What you have to do is just generate ideas…..



  1. u r reallly provided good information about basics of SEO. N i hope u keep writing good information about SEO.So
    we can get more information on SEO Method

  2. Excellent information as this is required by any novice SEOs as well as an experienced SEOs. There might be a lot more but no one can just ignore these points. Good job whitehat!!

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