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What is Social Media All about?

November 6, 2007

Social Media is an online tactics where people can share there knowledge, ideas, content, opinions, insights, experiences, perspectives and media as well. The media could be Myspace, Social Tagging sites (delicious, digg etc.), Youtube, Flicker and many more.

Mostly used Social Media are tagging sites. Now question arise could be what are these sites all about and what they do and how do they effects business in order to get traffic?

Social Bookmarking or Tagging could be defined as web based service where the groups of users share their list of bookmarks on www. It is something same as bookmarks you have on your PC’s browser but the difference is you can not access it if you are away from your PC even can’t share it online with other people who are looking for the same. These sites allow you to build your own page with the list of your bookmarks and let other people to visit your page. The subject or category you decide for bookmarking something will acts as a keyword and makes easy for others to grab the particular thing more easily then from Search Engines.

These sites have special pattern of URLs that acts as directories e.g. http://del.icio.us/ when searched for tags you would founds the URL as http://del.icio.us/tags/ there after you wanted to go for food then the URL would be http://del.icio.us/tag/food. So that internet savvy users can grab the desired information simply by typing in URL and most importantly any site can be linked with the same objects anywhere by saving search time. Also the popular bookmarking websites are crawled by robots frequently. So that search engine can deliver accurate results.

These websites have good page rankings means they are in the trust circle of Google. Getting link from such websites means someone trusts you and if more people trust you; more traffic you have as they are having quality traffic. One thing you should know that these websites nowhere shares their page ranks. For a test you can open any of these sites let it be http://del.icio.us/ here you have a number of links posted by other people and look into its source part here you will find an html tag i.e. nofollow tag. You can check other bookmarking sites too.

Users on Social Media websites are well experienced internet user who knows all tit bits of internet and they can easily make out Adsense kind of ads. If you are publishing these kinds of ads then it is just waste of your money and time; as such none from millions of user going to click on that ad. Users here just concern about the news or information. If you are promoting any kind of discount coupon, promotion coupon, etc then again there is no sense of adding such kind of thing here.

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